Payper Brand Guide

Instagram Story, 9:16 vertical format, 1080x1920px. Photograph style, not illustration. A Danish tradesperson — window cleaner, plumber, or electrician — finishing a job outdoors. Natural afternoon daylight. Danish residential neighborhood. Authentic and candid, not staged. Lower third: solid forest green #288A51 block, white bold sans-serif text area. Photo fills top 70% of frame, green bar fills bottom 30%. Color palette: forest green #288A51, warm beige #EBE4D6, dark navy #0F172A, off-white #F7F6F3. Style: Scandinavian minimalism, warm and human, zero stock-photo feel, no gradients, no glow, no illustrations, no artificial lighting.Copy

Instagram square post, 1080x1080px. Background: warm beige #EBE4D6. Real photograph of a Danish service worker — e.g. window cleaner on a bright day or electrician organizing tools. Natural daylight, no studio lighting. Authentic setting. Forest green #288A51 accent bar or badge in one corner. Short bold headline in dark navy #0F172A, bold slab serif font (Arvo style). Airy layout with generous whitespace. One focal point only. No stock photos, no illustrations, no gradients, no neon, no clutter.Copy

Instagram square post, 1080x1080px. Background: dark navy #0F172A. No photograph — purely typographic layout. Large bold slab serif number or short phrase centered on the canvas, color white. Small forest green #288A51 accent element: a thin underline, dot, or small badge. Generous whitespace around the text. Nothing else. One message only. Fonts: bold slab serif for the headline (Arvo style), clean geometric sans-serif for supporting line (DM Sans style). Style: premium, minimal, confident. No gradients, no glow, no clutter.Copy

LinkedIn post graphic, 1200x627px landscape. Background: off-white #F7F6F3. Left half: real photograph of a Danish male tradesperson, late 30s, practical work clothes, outdoors or at a job site. Natural daylight, candid, trustworthy expression. Not a corporate headshot. Right half: bold dark navy #0F172A slab serif headline, 2-4 words max. Clean sans-serif subline below in muted gray. Thin forest green #288A51 vertical accent bar separating photo and text. Small logo area bottom-right: simple green square with white P mark (do not invent a real logo, just a placeholder shape). Style: clean, professional but human, editorial. Generous whitespace. No gradients, no heavy shadows, no stock office imagery.Copy

LinkedIn banner, 1584x396px wide format. Background: solid dark navy #0F172A with subtle warm grain texture at very low opacity. Left side: space reserved for logo (do not generate a real logo — leave a clean white rectangle 120x36px). Center/right: short tagline in white bold slab serif font (Arvo style) — e.g. "Software til håndværkere." Thin forest green #288A51 horizontal accent line at the very bottom of the image. No photographs, no illustrations. Clean, premium, minimal. No gradients, no clutter.Copy

Facebook post graphic, 1200x630px. Background: off-white #F7F6F3. Dominant element: real photograph of a Danish tradesperson finishing a job — e.g. painter packing brushes, plumber closing a service van, natural afternoon light. Authentic Danish residential context, not staged. Forest green #288A51 bottom bar with white text area. Bold headline in white, bold slab serif (Arvo style). Style: warm, grounded, human. Lots of whitespace. No stock photos, no gradients, no illustrations.Copy

Facebook cover photo, 820x312px wide format. Background: dark navy #0F172A. Left-aligned layout: space reserved for logo top-left (leave a clean white rectangle 100x30px, do not generate a real logo). Below logo area: short tagline in white bold slab serif — e.g. "Luk aftenkontoret." Thin forest green #288A51 horizontal bar at very bottom of image. No photographs, no illustrations, no gradients, no clutter. Premium and minimal.Copy

Meta ad, 1080x1080px square. Designed for Facebook and Instagram feed placement. Background: forest green #288A51 OR dark navy #0F172A — high contrast, no photograph. Large white bold headline centered, bold slab serif font (Arvo style), short and punchy, max 5 words. Clean white sans-serif supporting line below (DM Sans style), smaller size. Bottom strip: thin white divider line, then small placeholder logo left and short CTA text right e.g. "Prøv gratis i 7 dage" in white. Style: strong, simple, high contrast, one message. No gradients, no clutter, no illustrations.Copy

Meta ad, 9:16 vertical 1080x1920px. For Facebook and Instagram Stories and Reels. Full-bleed photograph: Danish tradesperson at work, natural daylight, authentic setting — e.g. window cleaner on a residential building on a sunny day, or an electrician packing up a job. Subtle dark navy #0F172A gradient overlay at top for text legibility. Bold white headline in top area, bold slab serif (Arvo style). Bottom: solid forest green #288A51 CTA bar, white bold text e.g. "Prøv 7 dage gratis — ingen binding." No illustrations, no studio lighting, no stock feel. Authentic and warm.Copy

Google Display ad, 300x250px rectangle. Background: white #FFFFFF or warm beige #EBE4D6. Top: small green square with white P mark, left-aligned (placeholder logo shape, do not generate a real brand logo). Middle: short bold headline in dark navy #0F172A, bold slab serif font, max 4 words. Short supporting line in muted warm gray #6b6357, clean sans-serif, very brief. Bottom: forest green #288A51 CTA button, white bold text e.g. "Prøv gratis". Clean, minimal, generous whitespace. No photograph, no illustration, no gradient, no shadows.Copy

Google Display ad, 728x90px horizontal leaderboard. Background: dark navy #0F172A. Single horizontal row: all elements vertically centered. Left: small white Payper wordmark in clean sans-serif + green square placeholder icon. Center: short white headline in bold slab serif — e.g. "Spar 10+ timer om ugen." Right: forest green #288A51 CTA button, white text "Prøv gratis". No photo, no illustration, no gradient. Clean and readable at small sizes.Copy

Google Display ad, 160x600px vertical skyscraper. Background: forest green #288A51. Vertical stack layout, all elements centered horizontally. Top: white placeholder square icon (Payper P mark shape). Middle: large white bold number stat in slab serif — e.g. "10+" — with white sans-serif supporting line below it. Bottom: white CTA button with dark navy #0F172A text "Prøv gratis". No photo, no clutter, no gradient. High contrast, minimal.Copy